THE ASK
Skinny Mixes approached us to spearhead a conversion-focused advertising initiative aimed at launching their new UK-based storefront. The primary goals were to rapidly increase online revenue and maintain a profitable Return on Ad Spend (ROAS) during aggressive market entry and scaling.
CAMPAIGN DEVELOPMENT
Rolled out weekly conversion-focused campaigns targeting top-performing product categories
Implemented A/B testing across diverse cold audience segments to refine targeting
Built Lookalike Audiences from users performing high-value actions
Launched retargeting campaigns to re-engage warm audiences who had shown prior interest
RESULTS
Ad spend scaled from $130/week to $1,000+/week within 6 weeks
Maintained profit-positive ROAS throughout scaling
Achieved a measurable boost in weekly sales and repeat customer traffic
PERFORMANCE OPTIMIZATION
Borcelle exemplifies how challenges can be transformed into triumphs through strategic thinking, innovation, and resilience. This case study highlights the importance of adaptability and strategic planning in achieving long-term success.
KEY TAKEAWAY
A structured, data-driven campaign framework, combined with continuous A/B testing and performance-led decision-making, enabled Skinny Mixes to enter a new market rapidly and profitably. This case proves that with the right strategy, scaling in unfamiliar territories can be both fast and sustainable.
CLIENT TESTIMONIAL
“The campaign results far exceeded our expectations. IR Solution helped us break into a new market and scale with confidence.”
— Marketing Director, Skinny Mixes UK
