CHALLENGES
RISING CPR, SEASONAL INEFFICIENCIES, AND TARGETING ISSUES.
Rising CPR from high competition and inefficient ad spend during off-seasons.
Overlapping audiences and keywords resulted in wasted ad spend and low conversion rates.
Lack of creative testing on Meta Ads, missing opportunities to engage the target audience effectively.
Difficulty tracking and attributing sales across multiple ad platforms, making it hard to measure campaign effectiveness.
CAMPAIGN DEVELOPMENT
CLEAN SIGNALS, FULL-FUNNEL ALIGNMENT, AND A STRUCTURED CREATIVE SYSTEM.
Signal Quality: Clean segmentation (Brand, Non-Brand Core, Long-tail, Competitors), negative keyword hygiene, SKAG → intent clusters, enhanced conversion tracking.
Funnel: Search for demand capture; YouTube/Discovery + Meta for demand creation; warm retargeting.
Creative System: HOOK → Problem → Solution → Social Proof → CTA structure.
PERFORMANCE OPTIMIZATION
CLEAN SIGNALS, FULL-FUNNEL ALIGNMENT, AND A STRUCTURED CREATIVE SYSTEM.
The goal was to drive sales for PUR Golf products. Google Ads used Responsive Search Ads with high-converting keywords and Performance Max (PMax) campaigns optimized for Cost Per Revenue (CPR). YouTube In-Stream Ads highlighted product benefits and urgency to drive purchases. On Meta, CAPI v2 tracked sales with a 1-day click window, while Advantage+ placements optimized delivery. Website conversion ads and retargeting engaged users with promotions to boost conversions.
RESULTS
REVENUE GENERATED $20,000+ PER MONTH
Channels: Google Ads (Search, Performance Max, YouTube), Meta (Leads)
Primary Goal: Drive sales for PUR Golf products at or below the target Cost Per Revenue (CPR).
Secondary Goal: Grow social media presence and engagement to increase brand awareness and community interaction.
TECH
GOOGLE & META ADS WITH GA4, CONVERSIONS, BOOKING TOOLS, AND DASHBOARDS.
Google Ads, GA4, Enhanced Conversions, Offline Conversions/CRM import, Facebook, Calendly/booking tool, Looker Studio dashboard.
