CHALLENGES
BOOST JEWELRY REPAIR ORDERS IN THE U.S.
Run and manage Meta Ads campaigns to generate high-intent conversions for jewelry repair services across the U.S. The goal was to increase order volume while maintaining a profitable ROAS and improving customer acquisition efficiency.
CAMPAIGN DEVELOPMENT
FULL-FUNNEL META ADS STRATEGY
Building a full-funnel strategy (Awareness → Engagement → Retargeting → Conversions)
Creating fresh ad creatives (before/after visuals, testimonials)
Segmenting cold audiences based on interest
Implementing Lookalike Audiences
Launching dynamic retargeting ads
PERFORMANCE OPTIMIZATION
FULL-FUNNEL META ADS STRATEGY
Regular performance reviews were conducted, and I aggressively optimized based on real-time data — scaling winning ad sets and quickly eliminating underperformers.
RESULTS
ORDERS INCREASED BY 2.1X FROM META ADS ALONE
ROAS Improved from 1.8x to 2.4x within 8 weeks
Lead Cost Reduced by 30%
CTR Increased by 45% through better ad visuals and copy
Significant growth in return customers through remarketing funnel
KEY TAKEAWAY
TRUST, RETARGETING, CITY-BASED TARGETING, AND CONSTANT TESTING
Emotional trust and visual proof (before/after) were crucial for conversion.
Retargeting high-intent users yielded the most cost-effective results.
Geo-focused campaigns in major urban markets outperformed broad targeting.
A/B testing creatives monthly ensured audience fatigue was minimized.
